You open a blank email. The cursor blinks. And suddenly everything you know, everything you believe, everything you want to say to the people on your list — evaporates. POOF!
You write something. Delete it. Write it again. It sounds stiff. Salesy.
So you do what a lot of us do. You look at what the gurus are sending. You try to copy their tone, their structure, their subject lines.
And the result? An email that sounds nothing like you — and all you hear are "Crickets".